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Sonia Rykiel Pour H&M…Is Actually Attractive

February 24, 2010

For some reason I really like Sonia Rykiel’s second collaboration with H&M. Apparently consumers feel the same as stores are selling out and racks remain bare. It’s funny because her first collaboration was a flop (mainly lingerie) that hasn’t left the racks and is now really discounted. I wonder what made H&M decide to create another line with her. Either way I’m in love and can’t look away. I’ve seen theses ads all over the city (most replacing mine) and just thought I should post this:

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